The standard for board products (such as jackets, eco-wallets and digipaks) is a high-gloss, durable finish called a UV coating. Or if you prefer a non-glossy look, you can choose the matte varnish.
Using the online pricing tool, click on the Popular option just above the quoting tool and change it to Show All to select the Matte finish. (We don't really recommend Aqueous Coating but it is an option that comes with a slightly higher cost).